NE SMOOTHIE CO.

Bringing Tropical Smoothie Cafe to communities across the Northeast.

Nesco develops, acquires, and operates Tropical Smoothie Cafes throughout the Northeast, backed by decades of multi-unit restaurant experience and a commitment to the communities we serve.

Develop

Acquire

Operate

100+

Nesco cafes planned across the Northeast

1,700+

Tropical Smoothie Cafes nationally

12

consecutive years of positive same-store sales growth nationally

$300M+

collectively invested in food and hospitality companies by Aurify Kingstar

WHO WE ARE

Nesco (NE Smoothie Co.) is a dedicated growth platform for Tropical Smoothie Cafe, one of America’s most-loved fast casual brands.

We are building throughout the Northeast, opening new cafes and partnering with existing franchisees, with a vision to become the region’s leading Tropical Smoothie Cafe operator.

Nesco is an Aurify Kingstar company, supported by a platform with more than 20 years of experience investing in and operating multi-unit restaurants, including some of the largest franchise portfolios of nationally recognized brands.

our approach

Every cafe we open or acquire is run with the same playbook that has made our portfolio brands category leaders.

01

Operational excellence

Well-trained teams, clean and welcoming cafes, and consistent execution of the Tropical Smoothie Cafe brand standard.

02

People and culture

Clear career paths for every team member, from crew to district manager. We create jobs in the communities we enter and promote from within.

03

A shared services plateform

Centralized finance, HR, technology, and supply chain support so our cafe teams can focus on guests.

04

Disciplined growth

Data-driven site selection, rigorous underwriting, and a dedicated real estate and development engine.

vision & growth

Our vision is to become the top Tropical Smoothie Cafe operator in the Northeast, growing to more than 100 cafes over the next five years.

Two smartphones, one smaller and one larger, with simplified text lines displayed on their screens.

Track 01

Build

Developing new cafes throughout the Northeast, bringing the brand to communities with room for it to thrive.

Two arrows, one pointing right and one pointing left.

Track 02

Acquire

Working with existing franchisees seeking a well-capitalized, operations-focused buyer for their cafes.

where we are growing

New York, Connecticut, New Jersey and throughout New England.

We are actively developing across the Northeast and evaluating acquisition opportunities across the broader region.

New York

Connecticut

New Jersey

New England

why tropical smoothie cafe

A national brand with expansive whitespace in the Northeast.

01

1,700+ cafes

A national brand with 1,700+ cafes and expansive whitespace in the Northeast.

02

12 consecutive years

Twelve consecutive years of positive same-store sales growth.

03

Ranked #1 in the Smoothie and Juice category and #14 overall on the 2026 Entrepreneur Franchise 500.

Ranked #1 in category

04

#5 nationally

#5 on Nation’s Restaurant News America’s 10 Favorite Restaurant Chains (2025).

05

Backed by accelerating national brand investment, including a major national advertising campaign.

National Ad Fund

backed by aurify kingstar

Nesco is powered by Aurify Kingstar, a New York-based investment and operating company focused on acquiring, operating, and scaling best-in-class multi-unit restaurant concepts.

For more than 20 years, the Aurify team has built, operated, and grown restaurant brands and franchise portfolios across the country, bringing deep expertise in operations, real estate and development, finance, marketing, and people.

That partnership means every Nesco cafe is supported by a full operating platform. Our teams get institutional-grade support; our guests get consistently excellent cafes.

Learn more about the team at AurifyKingstar.com.